Bodog was founded in 1994 by Calvin Ayre as an online gambling company. The company later diversified with bodogFight, a mixed-martial arts promotion business as well as record label Bodog Music. Those projects were both shut down in 2008.
In 2008, the business model was changed and the company claims to have ceased operation of all gambling related sites directly. The new business model has Bodog licensing its name to a third party company for the rights to run those sites under the Bodog brand name to various licensees. Bodog founder, Calvin Ayre, describes the BodogBrand.com licensing model “not unlike the Virgin-branded venture capital organization founded by Richard Branson”.[1]
BodogBrand.com's main licensee is Morris Mohawk Gaming Group, which runs Bodog.com, the online gambling services within the United States. Morris Mohawk’s CEO is Alwyn Morris is a recipient of the Order of Canada. In a May 2009 interview, Morris describes the brand licensee relationship with Bodog as "a kind of franchise".[2] Morris Mohawk is based in Kahnawake, a native reserve in Quebec, Canada, pursuant to its online gaming license granted by the Kahnawake Gaming Commission.
Bodog Europe, operates Bodog.co.uk in Europe and Bodog.ca in Canada. Haydock Sports, runs Bodog88.com serving Asia.[3] Haydock is headquartered in Manila and run by former Managing Director of Asia for Victor Chandler International, operating pursuant to its own remote gaming license granted by First Cagayan in the Philippines.
Poker
Professional poker players David Williams, Justin Bonomo, Jean-Robert Bellande and Evelyn Ng are members of Team Bodog and play regularly in the Bodog poker room. At the time of his victory, 2006 World Series of Poker Main Event winner Jamie Gold was also a member of Team Bodog, but that business relationship ended on January 25, 2007.[4] Team Bodog poker player Matt McCullough finished third at the 2007 World Series of Poker Europe Main Event taking home £381,910 ($766,674 US).[5]
References
Links
- Official site
- Official MySpace page
- EGRmagazine.com: Bodog seeks new poker network, media ventures, coffee business; South America tie
This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.
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