In 1998, the movie Rounders starring Matt Damon and Edward Norton gave moviegoers a romantic view of poker as a way of life. Texas hold 'em was the main game played during the movie and the no-limit variety was described, following Doyle Brunson, as the "Cadillac of Poker". There was also a clip of the classic showdown between Johnny Chan and Erik Seidel from the 1988 World Series of Poker incorporated into the film.
CommanderBond.net reports that the centerpiece card game in the next James Bond film, Casino Royale, will be no-limit Texas hold 'em instead of Baccarat as in the original Ian Fleming novel.[1]
Spectator sport
Joe Hachem, winner of 2005 World Series of Poker main event


